Looking to dye your hair, but concerned about harsh chemicals?

Well, you’re in luck because Herbatint is a 100% ammonia-free, plant-based hair dye!

For some time, Basics has offered a range of traditional hair dye colors by Herbatint. We now have two new fun and funky colors available—Plum and Violet!

Herbatint was founded in Rome in the 1960s by Michele Albergo. It is owned by parent-company Antica Erboristeria. This company strives to make products that are sustainable, of superior quality, and eco-friendly.

They are also a Certified B-Corporation. B-Corporations use the power of business to solve social and/or environmental issues.

We think that’s cool! And so is purple hair!