Artisian goat cheese from small family farms in Wisconsin - made fresh daily!
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This innovative Janesville company is where honest science meets nature.
Fluffy, satisfying, and made from plants (not chickens)!
What makes Manuka honey so special?
Challenge throwaway culture and inspire others with durable and affordable bamboo To Go Ware.
the area's largest selection of vegan products
You'll find delicious vegan options in every department at Basics! Our knowledgeable staff will be happy to help you find what you need.
Here are just a few examples…
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Collagen is essential for healthy bones, joints and skin. Find out why you might choose to get extra in your diet with a collagen supplement.
Located in Plymouth, Wisconsin (near Sheboygan), Sartori is a 4th-generation family owned business!
Delicious hot grilled paninis served daily!
In the indigenous South American language of Quechua, Minga means “communal work day”.
party platters
WOW all of the guests at your next party with our made-to-order party platters! These are available for pickup or local delivery within the Janesville city limits (only $5 per order or FREE for orders over $50). Each tray serves approximately 10-12 guests and is made with the same fresh natural and organic ingredients you’ll find on our store shelves!
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CBD is short for cannabidiol, a phytocannabinoid found in the cannabis plant that has been increasingly found to have benefits on human and animal health*.
An entire aisle at Basics, as well as a section of the Frozen Department, is dedicated exclusively to Gluten-Free groceries.
Natural foods stores have historically been THE place to go for allergen-friendly and alternative diet foods. The shorter the list of ingredients, the easier it is to find what you’re looking for (or avoiding)!
With the prevalence of Celiac disease on the rise and an increase in reported gluten sensitivities in recent years, Basics has been sure to increase our selection of wheat and gluten free natural groceries accordingly.
Not only are the Gluten Free products at Basics carefully screened (we check every single ingredient on every single label before we place it in the Gluten Free section), they are also free of all artificial ingredients, to the same standards as the rest of our natural foods storewide.
Our Deli also stocks a rotating selection of freshly-prepared items that are naturally free of gluten! Please note, our kitchen is not a certified gluten free kitchen so cross-contamination is a possibility.
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Parties are enough work! You can count on Basics to make the most delicious local cheese trays you can find. Includes a 12-inch tray loaded with Wisconsin Mild Cheddar, Dill Jack, Pepper Jack, Swiss, and Colby Jack, cubed and arranged with a stunning Gouda center!