Welcome to Basics, It’s Only Natural!

The Basics Cooperative is a full-service grocery store owned by our customers. Our goal? To provide high-quality natural foods to our community. We are dedicated to providing valuable, healthy choices for our customers. With our products and our commitment to providing top-notch service and information, we can help you maximize your potential for well-being. Read More...

Maggie’s Herbs & Heirlooms

Organically grown vegetable & herb transplants will be available through May at Basics! Only $4.19 each while supplies last! To check out Maggie’s planned availability for this year, visit www.maggiesherbsandheirlooms.com. You may also email Maggie directly to place any special orders you’d like to pick up at Basics.

Owner Appreciation Sale Sunday, May 20th

Basics Co-op Owners Save 5+15% Storewide!* 10am-6pm (10+10% for Senior Owners) Not yet an Owner? Click on the "Become an Owner" menu above for Frequently Asked Questions, details and a downloadable application. *some exclusions apply.

New Product!

New Product! Nature’s Way Pure Extra Virgin Coconut Oil. Click on the product picture to download some great coconut oil recipes including Heavenly Hummus, Coco Brownies and more! Coconut oil is a natural energy source because it contains MCTs (medium chain) “good fats” the body uses to produce energy. As a dietary supplement, coconut oil can be a good addition to physical activity, exercise and weight loss programs. Nature’s Way Coconut Oil is certified organic, non-GMO, pure extra virgin, cold pressed, hexane-free, unrefined, non-bleached, has zero trans fat and zero hydrogenated fat. Coconut oil can be taken as a dietary supplement, used for cooking or used for skin and hair care!

Basics Kids Club!

The Basics Kids Club is open to all children ages 12 and under. Kids Club participants get a membership card to show at Customer Service and pick a healthy treat every time they shop! Kids Club Members can also pick up 2 Healthy Challenges each month and complete them for prizes! Healthy Challenges might be trivia, arts and crafts, activities to do out in the community, or other educational activities related to health, nutrition, our environment and our local community. Stop by Customer Service for more details and to sign up!

Now Accepting Plastic #5, Brita Water Filters & Medicine Bottles with Caps for Recycling

We send #5 plastics and Brita filters to the Preserve Gimme 5 Program. Preserve recycles #5 plastics into common household items such as razors, toothbrushes and tableware, many of which are available for purchase at Basics! Brita filters (sorry, no other brands are accepted) contain ingredients such as activated carbon and ion exchange resins that will be regenerated for alternative use or converted into energy! Check out the Preserve site for more info-It's a really cool program. Medicine bottles with caps will go to HealthNet of Rock County.

Customer Order Reminder

We are reminding customers that you can call your orders into the store with a credit card # and we'll process it at the sale price, or you can come today and pick out what you need, and we'll ring it through tomorrow, and then you can pick the orders up at your convenience.

"From the outside, a Co-op may look like any other business…what happens inside is totally different!"