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We strive to find the finest and freshest dairy and eggs produced using environmentally friendly and humane practices. We do our best to source from local family farmers and producers first before we source from elsewhere.

You may have noticed many egg brand labels claim “farm fresh.” The vast majority of them are not, however, sold 7 miles down the road from the chicken coop! Our local farm-fresh eggs arrive weekly from Murphy’s Farm in nearby Milton, and from Wholesome Harvest in nearby Fort Atkinson, Wisconsin.

As with every product at Basics, our natural dairy and egg suppliers have been carefully chosen to provide a wide variety of fresh, affordable, sustainable options.



Probiotic Cheese, Raw Cheese, Organic Cheese, Grass-Fed Cheese, Award Winning Artisan Cheese & Cheese Alternatives

Located on prime Wisconsin dairy land, Basics of course offers a huge selection of Wisconsin cheeses! Brick, Farmers, Colby, Swiss, Cheddar, Gouda, you name it- we have it. If we don’t, we’ll be happy to special order it for you! Our WI Cheese Boxes are the perfect gift for family and friends who don’t have the luxury of living in the Dairy State…and we’re happy to ship them anywhere in the continental U.S. from October through May.

For our customers with a pallet for world cheeses, we also offer the best of imported varieties ranging from Italian Parmigiano Reggiano to Irish Dubliner and everything in between. For our vegan friends we offer a wide selection of cheese alternatives.

Regardless of origin, each variety in our cheese case is carefully and thoughtfully screened- at our store you will NOT find artificial colors or flavors, trans fats or other “yucky” fake ingredients. We Read the Labels, So You Don’t Have To.