Local residents Peter Roang and Deb Ramsdell co-founded Basics Natural Foods in 1977.
In 1989 the store moved from Court Street to a larger facility at 610 E. Memorial Drive
In 1996 Basics again relocated and expanded. This time it was to 1221 Woodman Road. The store boasted over 8,000 square feet and grew to 25 employees.
On October 1st, 2008, Basics Cooperative opened at 1711 Lodge Drive in Janesville. Our current location boasts over 15,000 square feet and several added features and departments
Much has changed since Basics first opened in the tiny brick building on Court Street, but some things have remained the same.