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Our Mission Statement

From Section 1.2 of the Basics Bylaws:

"… The mission of the Co-op is to serve the community by: operating a socially responsible and financially sound business that provides a full selection of natural foods and quality products; offering a variety of necessities at basic prices; providing friendly, knowledgeable customer service; promoting awareness about food, nutrition, health, and cooperative values; and providing a workplace that fosters opportunities for participation, empowerment, and growth in an environment of mutual respect and cooperation. The Co-op is organized and shall be operated exclusively on a cooperative and nonprofit basis."

History

Featured
1977-1988
1977-1988

Local residents Peter Roang and Deb Ramsdell co-founded Basics Natural Foods in 1977.

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1989-1995
1989-1995

In 1989 the store moved from Court Street to a larger facility at 610 E. Memorial Drive

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1996-2007
1996-2007

In 1996 Basics again relocated and expanded. This time it was to 1221 Woodman Road. The store boasted over 8,000 square feet and grew to 25 employees.

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2008-2014
2008-2014

On October 1st, 2008, Basics Cooperative opened at 1711 Lodge Drive in Janesville. Our current location boasts over 15,000 square feet and several added features and departments

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Today
Today

Much has changed since Basics first opened in the tiny brick building on Court Street, but some things have remained the same.

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THANK YOU!

Thank you for being a part of the Basics Cooperative legacy. You are making a difference every day with the choices you make. We look forward to serving you even better in the future!