True Grace Nutrition
Kristie Hall
Rooted in Wellness, Driven by Purpose
Kristie Hall, founder of True Grace Nutrition in Pewaukee, WI spent two decades in the natural health industry before launching the company alongside her husband, Brian. Her passion for wellness was sparked by her father’s health struggles and deepened through her own journey as a mother—navigating the overwhelming task of finding the right foods and nutrients for herself and her children.
Today, True Grace is led by a team with nearly 70 years of combined experience in mission-driven natural product companies. Their shared commitment to health, sustainability, and transparency sets the brand apart.
What Makes True Grace Unique?
Regenerative Agriculture
True Grace sources ingredients from regenerative farms whenever possible. This approach keeps soil covered and minimally disturbed, using crop rotation to nourish the soil’s microbiome. The result? Carbon-rich soil that supports biodiversity and helps sustain life on Earth.
Certified B Corporation
As a B Corp, True Grace meets the highest standards for social and environmental impact. Through its partnership with the ReSea Project, the company removes an equivalent amount of ocean plastic for EVERY supplement bottle or pouch sold! Plus, their refill pouches are compostable and biodegradable in landfills.
Certified Carbon Neutral
True Grace actively offsets its carbon footprint through rigorous sustainability practices, contributing to a healthier planet.
Women-Owned & Wisconsin-Based
Proudly headquartered in Pewaukee, Wisconsin, True Grace champions innovation, integrity, and a brighter, healthier future for all.
You’ll find a wide selection of True Grace products at Basics, including multivitamins for every life stage (even gummies for kids), omega-3s, probiotics, superfood powders, electrolyte blends, and mushroom supplements.