Fermenting Cellars Winery

Fermenting Cellars Winery

Meet the makers of your local favorites Gone Too Soon, White Granite, Quoffee and more...

Tipi Produce

Tipi Produce

Tipi Produce is located in Evansville, WI and is committed to growing fresh organic produce!

Smoothies and Juice Bar Menu

Smoothies and Juice Bar Menu

Please feel free to call ahead for pickup!

 (608) 754-3925

Fresh Blended Smoothies



Mango-a-go-go  $3.50
Lemonade, Mangos

Strawberry Colada  $3.50
Pineapple Coconut Juice, Strawberries

Hawaiian Hideout  $4
Pineapple Coconut Juice, Bananas, Pineapple, Mangos

Yellow Fever  $4
Apple Juice, Mangos, Pineapple

Blappleberry  $4.50
Apple Juice, Blueberries, Strawberries, Bananas

Velvet Bliss  $4.50
White Grape Juice, Strawberries, Blueberries

Tootie Fruitee $4.50
Milk, Bananas, Strawberries, Honey


Monkey C Monkey Moo $4
Milk, Bananas, Cinnamon

The Green Goddess  $4.50
Pineapple Coconut Juice, Pineapple, Bananas, Greens

Vitamin C Booster  $5
Pineapple Coconut Juice, Strawberries, Goji Powder, Vitamin C Crystals

Healthy Slam  $5
Milk, Bananas, Protein Powder, Malt Powder, Cacao Powder

Nutty Dan  $5
Milk, Bananas, Peanut Butter, Protein Powder

The Antioxidant  $5
Apple Juice, Blueberries, Strawberries, Goji Powder

Power Smoothie  $5
Milk, Bananas, Strawberries, Chia Powder, Protein Powder



Fresh Organic Juices

Small $5 / Medium $6.50

Green Lemonade
Cucumber,  Spinach,  Lemon,  Apple, Ginger

Rise and Shine
Carrot,  Apple, Ginger

Sweet Beet
Beet,  Kiwi,  Apple, Ginger

Perfect Pear
Green Pear,  Kale, Lemon, Celery

Organic Carrot Juice Sm $3.00 / Med. $4.00



Smoothie Boosts a-la-carte: 


Whey or Hemp protein, Goji powder, Chia powder, Greens powder  $1.25

Fresh spinach or kale, Ginseng, Gingko, Vitamin C Crystals, Cacao Powder, Maca Powder $1.00


Catering Menu

Catering Menu

available for pickup or local delivery!



Frittata (crustless quiche) $3 – Ham & Mozzarella or Veggie Feta

Jumbo Muffins or Scones $3 – seasonal variety*

“Seeds the Day” Breakfast Cookie $2

*gluten free available, add 50¢



served on a Telera roll* with lettuce & cut into halves, our sandwiches are made with generous portions of all natural nitrate free meats & Wisconsin cheeses

Cold Cut $5.50 – Ham & Swiss or Turkey & Cheddar (includes mayo & mustard packets)

Poseidon Tuna Salad $6.00

*gluten free bread available, add 50¢



Deli Salads $6.50/lb. - choose from Tri Potato Salad, Chipotle Pasta Salad, Santa Fe Black Bean Salad, Sweet Tang Slaw

Roasted Red Pepper Hummus $6.50/lb.

Awesome Chicken Salad or Tarragon Chicken Salad $10.00/lb.

Hot Soups $11.50/quart* - served with oyster crackers, choose from Creamy Tomato Basil, Best Split Pea, Lemon Lentil, Cheesy Potato, Mushroom Barley or Hippie Stew

(we recommend approximately 1lb. side salad or 1 quart soup per 4 guests)



Jumbo Cookies $2 – Chocolate Chip*, Oatmeal Raisin*, Snickerdoodle, Peanut Butter*

*gluten free available, add 25¢



Coffee to Go $20 – includes dairy creamer, assorted sweeteners, 12oz. cups with lids for 10


party platters



Orders must be placed a minimum of 5 days in advance (for platters only, 48 hours) and payment is required to process your order. Some ingredients may be substituted based on availability. Sales tax applies to entire order. Discounts do not apply. Inquire at Customer Service for additional details and policies, or to schedule your delivery (8am-3pm weekdays).

Basics Community Room Catering

Did you know you can rent the Basics Community Room for just $10-$20 for your class, party or special event? 

Catering orders for events at Basics include disposable table service and delivery to the Community Room.

Please feel free to purchase any additional ready-to-eat food or non-alcoholic beverage(s) from the store, and we will be happy to deliver them to the room with your order!

Just bring your purchase to the Deli and let us know your name as well as your event name, date and time.

Let It Ride Cold Brew

Let It Ride Cold Brew

Organic fair-trade brew made locally. Oh—and the company is super eco-friendly and socially responsible too!

Ocean State Pepper Co.

Ocean State Pepper Co.

With names like Cow-Abunga and U Wanna Pizza Me? these fun and fresh spice blends by Janesville native Dave Conner are a must-have addition to your summer grilling.

Violet Rose Flatbread

Violet Rose Flatbread


Coralia Harn of Madison produces these gourmet crackers that are PACKED with flavor! 

Harn is the originator of the locally famous Stella's spicy cheese bread which is now produced at the Bread Barn on Madison's West Side and owned by her daughter.  Harn produces the gourmet crackers in a connected space.

Coralia Harn began in business with her husband Max Harn Sr. raising grass-fed beef.  When her husband passed away 6 years ago, she switched to making crackers because it was the most unusual thing she could think of.


Harn visited Provence over 20 years ago, which served as inspiration for her crackers.  "Violet Rose" was named after one of her grandmothers.

Violet Rose Flatbread has fresh, savory flavor choices that make it the perfect accompaniment to cheeses and spreads.  You can find it in Aisle 3 near the cheese case!  



Basics has the area's largest selection of vegan products.  You'll find delicious vegan options in every department.  Our helpful staff will be happy to help you find what you need!




Collagen is essential for healthy bones, joints and skin. Find out why you might choose to get extra in your diet with a collagen supplement.

Slow Pokes Coconut Kefir Cream

Slow Pokes Coconut Kefir Cream


This coconut milk kefir, or kefir cream, is dairy-free and made by Slow Pokes Food in Grafton, WI.  It is delivered to Basics by our all-Wisconsin vendor Trust Local Foods.

Slow Pokes Local Food has been producing delicious, nutrient-dense foods from scratch since 2006. At their storefront in Grafton they specialize in gluten-free, raw, vegan, vegetarian and fermented products.

Wonderful small local farmers supply them with many of the ingredients they use. Their signature kefir is made by hand, in small batches, and fermented slowly.

Slow Pokes' Coconut Kefir is a first for Wisconsin, and we're thrilled to carry it in our dairy section!  


Just a few ways to use Kefir Cream


On granola or in hot cereal

In a smoothie

Over fruit

On top of dessert

On chilis, soups, and stews

Between your favorite cookies

Layer in a parfait

As a salad dressing base


RPs Pasta

RPs Pasta

RPs on shelf-optimized.jpg

Peter Robertson is a Master Pasta Maker and founded RPs Pasta, which is located in Madison, Wisconsin!

RP's uses artisan pasta making techniques including making pasta in small batches on Italian machines, using a hand rolled process, and extruding pasta though brass dies. These methods produce pasta with a true “al dente” texture.

RP's sticks by the motto “Farm to Fork with a Conscience”.  Their ravioli and tortellini are filled with quality Wisconsin cheeses and Wisconsin grown vegetables.

Their fresh, certified gluten free pasta begins with the very best California brown rice. 

Find RP's fresh, all-natural pasta at Basics in the refrigerated section.

Note:  RP's Pasta will be will soon be transitioning over to a new dedicated brand, Taste Republic.  Watch for a new package design with the new name!  Importantly, the pasta recipes will remain the same!